The Secret is Out. Spread the Word.
The Cove exposes the slaughter of more than 20,000 dolphins and porpoises in Taiji, Japan every year, and how their meat, containing toxic levels of mercury, is being sold as food in Japan and other parts of Asia, often labeled as whale meat. The majority of the world is not aware this is happening as the Taiji cove is blocked off from the public. The focus of the Social Action Campaign for The Cove is to create worldwide awareness of this annual practice as well as the dangers of eating seafood contaminated with mercury and to pressure those in power to put an end to the slaughter.
And it’s been working. The film has been making waves since it premiered last year. Critical praise and audience awards worldwide have focused international attention on Taiji and the annual dolphin drives off the coast of Japan. Under intense pressure, Taiji called for a temporary ban on killing bottlenose dolphins. The film, which was originally rejected, was shown at the Tokyo Film Festival due to public outcry. Residents in Taiji are being tested for mercury poisoning, and for the first time Japanese media are covering the issue.
Close to a million people have signed on to the campaign, but this is just the beginning. The fisherman are clearly rattled, but haven’t stopped killing dolphins.